Customer surveys, leveraging NPS, and the power of onboarding | Hunt A Killer’s Mary Callaghan
Update: 2021-10-27
Description
Check out the full writeup here.
Topics discussed in this episode:
- Hunt a Killer uses ongoing surveys down to the cohort level to really understand the customer journey and dig up various pain points that customers have every step of the way.
- They leverage NPS to directly influence the product roadmap. They prioritize what they can do broken down by small and quick wins all the way to longer-term initiatives to really drive customer satisfaction.
- Mary Emphasizes the importance of onboarding and customer experience. If you build a product that your customers absolutely love, they'll come back.
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
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